Radiant Waxing Arrives in Belcourt Village, Redefining Self-Care in Bakersfield
Later this year, Belcourt Village, Southwest Bakersfield’s curated retail enclave, will welcome a new addition: Radiant Waxing, a full-service salon devoted to one simple mission: helping people feel confident in their own skin. But the salon, locally owned by Pritesh and Mira Patel, represents something beyond hair removal. It’s a study in how small businesses shape community, culture, and the very way a city sees itself.
Part of the WellBiz Brands family, which also includes Drybar, Radiant Waxing offers a comprehensive menu of waxing services for all genders, along with specialty brow and lash treatments, set to arrive in early 2026. Its interiors are sleek but approachable: clean lines, soft lighting, and a modern boutique aesthetic that signals both comfort and professionalism. The space, the Patels say, is a “come as you are” environment, an antidote to the judgment many associate with personal grooming.
“Just like the moon, we all go through phases,” said Mira Patel, explaining the salon’s ethos. “Hair is natural; there’s no reason to hide from being human. We’re here to celebrate every phase you’re in.” That philosophy informs everything from the salon’s design to the way staff interact with clients, emphasizing body positivity, self-expression, and personal care.
Radiant Waxing will employ speed-waxing techniques designed to combine precision with comfort, offering services from full-body waxing to brow lamination, brow tinting, and lash lifts. Each appointment is intended to be personalized, creating a boutique experience in which the ritual of grooming becomes one of empowerment rather than obligation.
For the Patels, opening the salon in Belcourt Village was both strategic and personal. The couple previously brought Drybar to the location in early 2024, establishing a reputation for meticulous service and local engagement. Growing up in families that ran small businesses, they saw firsthand how entrepreneurship could cultivate community. “Bakersfield is what you make it,” Mira notes. “If you give back to Bakersfield, it gives back to you.” 
The choice of Belcourt Village also reflects an ongoing collaboration with Bolthouse Properties, whose commitment to walkable, community-oriented spaces has created a supportive ecosystem for independent businesses. “We wanted a location where people could linger, explore, and feel part of something larger than themselves,” the Patels said.
To mark the opening, Radiant Waxing will offer introductory promotions, including 50 percent off unlimited Brazilian or Manzilian monthly memberships and select buy-one-get-one deals. But beyond promotions, the salon carries a broader ambition: to cultivate confidence, self-care, and a sense of belonging in a city increasingly defined by its independent businesses.
Learn more at https://www.radiantwaxing.com/ca-bakersfield/specials/